Create LinkedIn Profile Strategy

LinkedIn profiles silently do or destroy more business than most people realize. Every cold email reply, podcast invitation, partnership inquiry, and inbound lead starts with a 90-second profile scan — and the visitor decides whether you're someone worth a conversation before you ever learn they were there. Most profiles are organized like CVs and lose those visitors immediately. This prompt rebuilds your profile as a positioning document: headline, About, featured, experience, and the supporting elements that turn a profile view into a conversation.

What It Does

Rewrites your LinkedIn profile end-to-end as a positioning document — headline, About, featured section, experience entries, and skill priorities — aligned to one clear audience and offer.
Optimizes for the search and discovery rules of LinkedIn (keyword surface area, profile completeness signals, headline character usage) without sacrificing readability.
Produces a content cadence and engagement plan so the profile is supported by ongoing activity, not just static text — because the algorithm rewards profiles that show signs of life.

The Prompt

#CONTEXT:
I need to optimize my LinkedIn profile so that it does real work for my business or career — turning profile views into conversations, inbound opportunities, and authority signals in my field. The profile must be aligned to a specific audience and outcome, written in a voice that sounds like me (not like a generic "thought leader"), and structured to be effective for both human readers and LinkedIn's discovery algorithm. I want a complete rebuild plus an ongoing activity plan, because a strong profile without activity decays fast.

#ROLE:
You are a LinkedIn positioning strategist who has rebuilt profiles for founders, consultants, executives, and sales leaders. You know that the highest-performing profiles are not the ones with the most credentials — they're the ones that make it clear, in 10 seconds, who the person serves and what they do for them. You write profiles that work for the audience the person actually wants to attract, not for everyone they've ever met.

#RESPONSE GUIDELINES:
1. Begin with a positioning summary: who this profile is for (target audience), what the desired outcome is (inbound calls, recruiter interest, partnership inquiries, content audience), and the one positioning sentence the entire profile should ladder up to.
2. Write the headline — multiple options, all under 220 characters, optimized for both search keywords and human appeal. Mark the recommended primary and explain why.
3. Write the About section — under 2,600 characters, structured with a strong opening hook, a clear "who I help and how" middle, social proof, a personal note that humanizes, and a clear next step or CTA.
4. Recommend the Featured section — what to pin (and what to remove), with rationale: one offer, one credibility piece, one piece of content, and one optional fourth.
5. Rewrite the most recent Experience entry as a positioning-aligned narrative — not a job description. Include the "what I do" line, the "for whom" line, and 3–4 measurable accomplishments framed as customer outcomes.
6. Provide the top 10 skills to prioritize for endorsements (based on the audience targeted), the recommended profile photo guidance, the banner image direction, and the custom URL slug.
7. End with a 30-day content and engagement plan: a recommended posting cadence, the 4 content pillars to cycle through, and a daily 15-minute engagement routine.

#LINKEDIN PROFILE CRITERIA:
1. Audience-first, not biography-first. Every section must be readable through the eyes of the target audience and answer their question "is this person worth talking to?"
2. The first 220 characters of the headline and the first 250 characters of the About section must work on their own — that's all most viewers see before they bounce.
3. Specific over senior. "Senior Executive with 20+ years of experience" is invisible. "I help insurance CIOs ship AI workflows in 90 days" is visible.
4. Use the keyword surface area honestly. Repeating "AI Strategy Consultant" four times helps search but reads as gaming the system. Use keywords where they fit naturally.
5. Human voice, not corporate voice. The strongest profiles sound like the person you'd actually meet. Drop the buzzwords; keep the warmth.

#INFORMATION ABOUT ME:
- My current role, business, or focus: [WHO I AM]
- The audience I want my profile to attract: [TARGET AUDIENCE]
- The outcome I want from the profile (inbound leads / job opportunities / partnerships / content audience / authority building): [DESIRED OUTCOME]
- My core offer or value proposition: [WHAT I OFFER]
- Key credentials or proof points to feature: [PROOF — companies served, results, awards, content, books, speaking]
- My professional voice (formal/casual/dry/warm): [VOICE]
- My current headline, About summary, and notable Experience entries: [CURRENT PROFILE STATE]

#RESPONSE FORMAT:
Positioning Summary:
- Target audience: [specific]
- Desired outcome: [specific]
- One-sentence positioning: [the line the whole profile ladders up to]

Headline Options:
1. [Option] (X chars) — Rationale: [why this works]
2. [Option] (X chars) — Rationale: [why this works]
3. [Option] (X chars) — Rationale: [why this works]
Recommended: [number] — [why]

About Section (full text, under 2,600 characters):
[Opening hook — 2 sentences]
[Who I help and how — 3–4 sentences]
[Social proof — 2–3 sentences with named results or recognizable customers]
[Personal note — 2 sentences that humanize]
[Clear next step — 1–2 sentences with explicit CTA]

Featured Section Recommendations:
- Pin 1 — Offer: [what + caption + image direction]
- Pin 2 — Credibility: [what + caption]
- Pin 3 — Content: [what + caption]
- Pin 4 (optional): [what + rationale]
- Remove: [what to take down + why]

Most Recent Experience Entry (rewritten):
- "What I do" line: [one sentence]
- "For whom" line: [one sentence]
- Accomplishments:
  - [Customer outcome — measurable]
  - [Customer outcome — measurable]
  - [Customer outcome — measurable]

Top 10 Skills to Prioritize:
[Ordered list, with rationale for the top 3]

Profile Photo & Banner:
- Photo direction: [what to convey, lighting, framing, expression]
- Banner direction: [what to convey + recommended elements: tagline, brand mark, offer]
- Custom URL slug: [recommendation]

30-Day Content & Engagement Plan:
- Posting cadence: [days per week + recommended times]
- 4 content pillars: [pillar + example post topic for each]
- Daily 15-minute engagement routine: [step-by-step]

How to Use

The "desired outcome" field is the single most important input. Profiles optimized for inbound leads look different from profiles optimized for recruiter interest. Pick one primary outcome and write to it — secondary outcomes can be addressed without compromising the primary one.
Provide real numbers in your proof points. "Worked with Fortune 500 clients" is forgettable. "Cut claims processing time from 11 days to 38 minutes at a Top-10 P&C insurer" is not.
Implement the profile rewrite first, then start the content cadence. A great profile with no activity outperforms a mediocre profile with daily activity — but the combination of both compounds fast.
Re-run this prompt every 12 months. Audience shifts, offer shifts, and a stale profile is worse than a fresh one. The rebuild is faster the second time because the positioning is already in place.

Example Input

## Information about me

- Current focus: Founder of Prompt Consulting, a boutique advisory that implements AI workflows for mid-market operations teams
- Target audience: Directors of Operations, COOs, and IT leaders at 200–2,000-employee insurance and financial services firms
- Desired outcome: Inbound discovery calls from qualified prospects + speaking invitations to industry conferences
- Core offer: 90-day done-with-you AI workflow implementation for a fixed price, using the customer's existing tools
- Proof: 12 implementations shipped in the last 18 months, including a Top-10 regional insurer; speaker at two industry conferences; weekly newsletter with 4,800 readers
- Voice: Direct, dry, slightly contrarian, allergic to AI hype
- Current profile: Headline reads "AI Consultant | Helping Companies Transform with AI" — generic. About section is a chronological career story. No featured section. Experience entries read like a CV.

Tips

Audit your profile from a phone, not a desktop. Two-thirds of LinkedIn traffic happens on mobile, where the first 150 characters of your headline and the first three lines of About are all that's visible before tap. Optimize for that view first.
Featured section is underused and high-leverage. Most profiles either have nothing pinned or have stale pins. Treat it like a homepage hero — one obvious offer, one obvious credibility piece, one obvious content piece. Refresh quarterly.
The banner image is prime real estate, not decoration. Use it to state your offer in a single line and reinforce who you serve. A photo of a sunset is a missed opportunity to repeat your positioning at the top of every visit.
Volume of activity matters more than length of posts. Five short posts and 20 thoughtful comments per week outperforms one long-form essay. Algorithm-wise and reputation-wise, the cadence is what compounds.
Don't pretend to be more senior than you are. Inflated titles and credentialism are obvious to readers in your industry and corrosive to trust. The strongest profiles are accurate about scope and let the work speak. Readers can tell the difference.